Vitality is a UK-based health and life insurance provider known for its award-winning cover that helps people live healthier and longer lives, with over 1.9 million members. Their health insurance offers private healthcare access, including private GPs, specialist treatment, mental health support, and cancer care, coupled with a unique rewards program that encourages healthy living through discounts, fitness incentives, and cashback on healthy purchases. Vitality provides flexible cover options including serious illness cover, income protection, and business health insurance, supported by a track record of high claims payouts and strong customer value.